AMERICAN MARKETING ASSOCIATION
Brand Strategy, Brand Identity, Web & Copywriting
REGULAR ANIMAL reimagined the American Marketing Association South Florida’s digital presence with a complete redesign of the Chapter’s website.
The new experience transforms the site into a modern, intuitive, and engaging digital hub—one that better reflects the Chapter’s leadership, strengthens its connection with the local marketing community, and makes it easier for members and prospective members to discover events, resources, and opportunities to engage.
THE AMERICAN MARKETING ASSOCIATION SOUTH FLORIDA (AMA SOFLO) IS WHERE MARKETERS ACROSS THE REGION COME TO LEARN, CONNECT, AND LEAD.
From rising talent to seasoned pros, the chapter champions professional development, thought leadership, and community—three pillars that deserved to shine through its digital presence.
But the old website? Let’s just say it wasn’t marketing itself very well. It lacked clarity. It lacked energy. And worst of all—it lacked usability. Finding an event or signing up for a membership felt more like work than inspiration. AMA South Florida needed a site that matched the pace and professionalism of the marketing world today—something nimble, dynamic, and ready for what’s next.
A Smarter, Sleeker, More Strategic Redesign
We kicked off the project by listening—really listening.
We began by asking the questions that matter most before any redesign begins. What were members looking for when they visited the website? What information or experiences were they missing? How could the site better reflect the value of the AMA South Florida community? And, ultimately, how could it evolve from a simple digital bulletin board into a dynamic platform that informed, inspired, and encouraged participation?
With a clear understanding of users' needs, we translated those insights into a digital experience designed around clarity, engagement, and ease of use.
Everything began with the user. We simplified the site’s architecture and redesigned the navigation to make every interaction as intuitive as possible. Whether members wanted to register for an event, access resources, or explore upcoming opportunities, the experience was designed to feel effortless—removing friction and helping visitors find what they needed quickly.
Working closely with AMA South Florida, we also refreshed the visual identity of the website to better reflect the energy, professionalism, and creativity of its marketing community. The result is a clean, contemporary interface that feels unmistakably aligned with the AMA brand, combining bold visuals with a fully responsive design that performs seamlessly across every device.
Engagement was another key priority. Rather than creating a website that simply communicated information, we designed a platform that encouraged members to return regularly. An integrated event calendar, blog, and streamlined membership journey transformed the website into an active hub for the Chapter’s programs, resources, and community.
Finally, we ensured the platform would remain as dynamic as the organization itself. By implementing a flexible content management system (CMS), the AMA South Florida team can easily update events, publish news, and manage content independently—without relying on developers. The result is a website that is not only easier for members to use, but also easier for the Chapter to grow and evolve over time.
“Working with REGULAR ANIMAL on the redesign of our website was a seamless experience. They understood our challenges and delivered a site that truly represents the dynamic nature of our chapter. The site is now an invaluable tool for connecting with our members and supporting their professional development.”
— President, American Marketing Association South Florida