Your brand is a promise to your customers — a promise of quality, consistency, competency, and reliability. The difference between what it is, and what you want it to be, lies in what you do.

Regular Animal is a creative agency that focuses on just three things: strategy, content, and design. In our view, these three key disciplines are central to brand-building and brand development, and through the power of creative strategy, content, and design we move companies forward.

A creative agency made up of free thinkers and deep thinkers, art lovers and tech-heads, planners, disruptors, and wordsmiths. One thing unites us: an obsession with creating and championing brave ideas that win people’s hearts, craft stories and experiences to blow their minds, and inspire innovations and opportunities with the power to change their lives.

Right Thoughts

If companies want to thrive and stay ahead, they can never stop building their brands. Even when times are difficult. Especially when times are difficult. Without a well-defined strategy, marketing and communications become arbitrary.

Whatever the project, we ensure that creativity is informed by the strategy. Whether we are creating a new brand or revitalizing a brand that already exists, launching a new product, trying to reverse a sales slowdown, or developing an online positioning. A convincing and relevant strategy is essential.

Right Words

We find the right words to formulate new ideas, simplify difficult topics, and empower organizations to communicate in the most effective and meaningful way. We generate names and design concepts and help organizations develop their tone of voice, so they can stand out and connect with their audiences. We not only help organizations determine what to say but how to say it and where to say it across different languages and cultures.

We establish and organize the content that an organization should communicate to both external and internal audiences. We create the visual wrapping to present it. The settings to display it. The graphics to support it. And the tactical communications to keep everyone informed. On screen, on paper, and in person. Ensuring everything is consistent along the way.

Right Actions

Delivering a comprehensive brand strategy is a complex business. Your brand strategy runs through every detail of the customer experience: from concept to design — everything is connected.

We bring together emotion, art, and rigor to design brand experiences that surprise, delight, and drive measurable results. We develop creative concepts that define communications. We build brand identity systems that allow a brand to express itself across channels, mediums, and countries. We create design principles and guidelines that enable brands to own and execute their identity

— we deliver transformation, not just words.

Imagination, at the center of everything we do, weaves the pragmatic with the poetic.