RIGHT THOUGHTS, RIGHT WORDS, RIGHT ACTIONS.

Regular Animal is a creative agency that focuses on just three things: strategy, content, and design. In our view, these three key disciplines are central to brand-building and brand development, and through the power of creative strategy, content, and design we move companies forward. We are a creative agency made up of free thinkers and deep thinkers, art lovers and tech-heads, planners, disruptors, and wordsmiths. One thing unites us: an obsession with creating and championing brave ideas that win people’s hearts, craft stories and experiences to blow their minds, and inspire innovations and opportunities with the power to change their lives.

Your brand is a promise to your customers — a promise of quality, consistency, competency, and reliability. The difference between what it is, and what you want it to be, lies in what you do.

Right Thoughts

Strategy

If organizations want to thrive and stay ahead, they can never stop building their brands. Even when times are difficult. Especially when times are difficult. Nowadays organizations face an ever changing array of challenges, converging sectors, globalization, continuous technology updates, complex cultural barriers, and a myriad of communication channels, which is why having a well defined strategy is essential.

Whatever the project, we ensure that creativity is informed by the strategy. Whether we are creating a new brand or revitalizing a brand that already exists, launching a new product, trying to reverse a sales slowdown, or developing an online positioning, a well defined and delivered brand strategy always triumphs.

Mercedes-Benz Fashion Week

Right Words

Content

We find the right words to formulate new ideas, simplify difficult topics, and empower organizations to communicate in the most effective and meaningful way. We generate names and design concepts and help organizations develop their tone of voice, so they can stand out and connect with their audiences. We not only help organizations determine what to say but how to say it and where to say it across different languages and cultures.

We establish and organize the content that an organization should communicate to both external and internal audiences. We create the visual wrapping to present it. The settings to display it. The graphics to support it. And the tactical communications to keep everyone informed. On screen, on paper, and in person. Ensuring everything is consistent along the way. We deliver transformation, not just words.

WORDS CHANGE WORLDS CHANGE 
WORDS CHANGE WORLDS CHANGE 
WORDS CHANGE WORLDS CHANGE 

Right Actions

Design

Delivering a comprehensive brand strategy is a complex business. Your brand strategy runs through every detail of the customer experience: from concept to design — everything is connected.

We bring together emotion, art, and rigor to design brand experiences that surprise, delight, and drive measurable results. We develop creative concepts that define and drive visual executions and communications. We build brand identity systems that allow a brand to express itself across channels, mediums, and countries. We create design principles and guidelines that enable brands to own and execute their identity. Efficient creativity.

CH 35th Anniversary
ABOUT

Regular Animal is a creative agency based in Miami and scattered all over that helps organizations move the world forward. Our name summarizes the spirit of our team and work, authentic and real, and the promise to care for our clients with the unconditional love of a regular animal.

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