Regular Animal provides art direction services that deliver clarity and definition to the work. Combining an understanding of art and design and evoking the right cultural and emotional reaction, we make sure our work conveys your message in your tone of voice and that it resonates with your audience.


For each project, we generate a sense of visual direction, a clear map of where the project is going and how we’re going to get there. We not only oversee the artistic aspects of the project but supervise and unify its vision. We’ll take care of the project’s art direction and how it communicates visually, always magnifying your communications strategy and outputs.


Art direction is a filter for making judgments. We start by determining the overall emotion and every design choice passes through it. If content is the what; the core idea that captures the intention; design is the how; the implementation of all communication, the process, and production of typography, color, scale, and placement; and art direction is the why. It’s the concept and decisions that wrap themselves around the entire product.

Art direction services

Regular Animal creates books, brand identities, branding, brochures, campaigns, catalogs, flyers, logos, lookbooks, newsletters, postcards, posters, press kits, signage, visual identities, and we’re always up for a challenge.

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right thoughts right words right actions 
right thoughts right words right actions 
right thoughts right words right actions