GALERÍA MOISÉS PÉREZ DE ALBÉNIZ
Art Direction, Web & Copywriting
For one of Spain’s leading contemporary art galleries, this project addressed a challenge that was as curatorial as it was technical: how to organize, navigate, and give visibility to a vast archive of artists, exhibitions, works, and historical material without reducing it to a conventional database.
The solution was a website built around a three-scroll structure, a navigation system that allowed different layers of content to coexist on screen. Instead of forcing the user into a linear journey, the interface created a more fluid way to move through the gallery’s universe: artists, exhibitions, and archival information could be explored independently while remaining connected.
“THIS APPROACH TRANSFORMED A COMPLEX ARCHIVE INTO A CLEAR, MODERN, AND HIGHLY USABLE DIGITAL PLATFORM.”
The design respected the gallery’s position within the contemporary art landscape, keeping the interface minimal and precise so the work could remain at the center.
“REBIRTH UNDERSTOOD AS RUPTURE BEFORE RECONSTRUCTION.”
More than a website, the project became a digital archive with editorial sensitivity: a tool for management, discovery, and presentation, designed to handle scale without losing elegance.
“An archive should not feel heavy. It should feel alive.” “A digital system designed to hold complexity with clarity.” “Three scrolls, one gallery universe.”