Brand Strategy Services


Regular Animal is a strategic branding agency that provides end-to-end brand strategy services.

We believe in a better approach to branding. From brand positioning to go-to-market communication plans, no matter where a brand is in its lifecycle, we can take your brand strategy to the next level.

What we do

We define, design, and deliver enduring, distinctive brand strategies that thrive in today’s marketplace. By combining rigorous analytical thinking, persuasive creativity, and practical implementation, we create and build engaging, inventive brands that enhance business performance.

Our creative agency offers sophisticated, commercially-focused brand growth strategies, innovative product development programs, and compelling stand-out corporate and product identities.

We develop meaningful branding programs that help brands tell their stories, engaging diverse internal and external audiences through key channels and experiences.

How we do it

Without strategy, success is luck. Strategy lays the foundations for brands to seize opportunities and ring true. We help brands fight inertia and confidently navigate the marketplace by providing clear, practical solutions to maintain or regain relevance—clear, actionable strategies that live beyond meetings and presentations.

Right Thoughts (Brand Insight) We help organizations define their brand purpose through robust research, analysis, and a systematic, strategic process. First, we discover what makes your brand unique and learn about your industry, customers, and competitors. Using research and insights, we help businesses of all types develop their strategy and brand proposition by understanding what they do, where they come from, and where they want to be.

  • Brand Audit
  • Brand Naming
  • Brand Messaging
  • Brand Architecture

Right Words (Brand Design) We design compelling visual and verbal identity systems that bring strategy to life. Informed by immersion, research, and ongoing dialogue, we define a differentiated brand position. No two deliverables are alike, but each of our strategic decks is meant to rally teams and streamline on-brand creative thinking.

  • Visual Identity
  • Logo Design
  • Packaging Design
  • Editorial Design
  • Web Design

Right Actions (Brand Activation) We develop brand strategies for introducing new brands and refreshing existing ones, helping brands tell their stories and generate momentum. We create dynamic graphic design systems and the messaging that brings brands to life. From logo, color palette, and typography to taglines, consumer messaging, and digital content, we deliver a robust set of beautifully crafted assets.

  • Campaigns
  • Photo + Video Content
  • Digital Experiences
  • Printing Services

What to expect

We develop strategies that give brands a competitive advantage. We keep it engaging yet practical. Because a brand strategy that doesn’t advance your brand is just an expensive conversation. Our marketing team is ready to help solve your brand challenges. We see ourselves as extensions of your team, and nothing pleases us more than energizing organizations with insight and inspiration.

Brand Strategy Capabilities

  • Audience Profiling
  • Brand Architecture
  • Brand Identity
  • Brand Positioning
  • Brand Persona Development
  • Brand Purpose
  • Consumer Insights
  • Consumer Journey
  • Communications Strategy
  • Creative Strategy
  • Cultural Insights
  • Data Analysis
  • Message Development & Testing