#GOODTOBEBAD Playbook is an interactive book that shows the story of the brand Carolina Herrera from its launch in 1981 to the present.

Her multi-awarded timeless elegance and sophistication are among the most magnificent modern-day fashion expressions.

The #GOODTOBEBAD Playbook, conceived as an educational piece, contains a series of games that help engage the reader’s attention and imagination.

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right thoughts right words right actions 
right thoughts right words right actions 
right thoughts right words right actions