With the constant introduction of new digital platforms and the rise of virtual reality, brands are finding new ways of living online. This has opened up new possibilities for engaging consumers through animation, and opportunities to improve how we approach storytelling.
Image source: Regular Animal
This trend is all about a living, energized chaos. It is a reaction to an increasingly harmonious graphic style defined by many brands. There is a growing space for something raw—jarring collage, sharp contrasts, powerful neon, and irregular frames.
Image source: TRY Design for Innom
This breaking down of online borders is one of the most exciting prospects for the design world in 2022. It’s generating opportunities to collaborate with talent that you could only dream of working with, on that client you’ve always wanted to work for.
Image source: Estudio Cru
This is a maximalist era where visceral narratives and visual experiences are replacing flat, geometric, austere brand systems, trumping modularity with distinctiveness. These maximalist worlds aren’t just impractical treatments but rooted in strategy and history.
Image source: Tiffany&Co.
This trend is all about a living, energized chaos. It is a reaction to an increasingly harmonious, consistent graphic style defined by many brands and businesses. There is a growing space for something raw—jarring collage, sharp contrasts, powerful neon, and irregular frames.
Image source: Nike
Design, branding, and fashion are all changing and, in some cases, starting to merge. Brands are finding they can partner their way into being cool; or at least cool-adjacent.
Image source: Nike
People are becoming more aware of climate change and care about the environment. And in many ways, the design industry is taking notice. Brands will recognize this influence and approach design with education, introspection, and immersion in mind.
Image source: VINCDESIGN
2022 would be determined by unapologetic realism. This new trend will use design to destroy design: to knock down the systems of power built and crafted across history to benefit the few while suppressing and weakening the many.
Image source: Sociotype