CAROLINA HERRERA MAKEUP
Naming & Copywriting
Customizable, refillable, and offering joyous escapism: meet Carolina Herrera Makeup by Carolina Herrera, the first-ever cosmetics line from the house.
“Carolina Herrera fragrances have been a must-have in the beauty industry for years. Good Girl”
Is known for its luxurious stiletto-shaped bottles and addictive sensual scent. Now, the glamorous staple is getting some competition with the launch of the brand’s first-ever makeup collection, Herrera Beauty.
The makeup collection officially debuted at Carolina Herrera’s Fall 2020 show during New York Fashion Week on February 10, 2020. Now, nearly two years later, the massive collection is finally launching in the US. What sets this collection apart from the rest is that its products are 100% refillable and customizable.
“The Herrera woman is the one who stands out in a light pink coat when everyone else is black”
Carolina Herrera creative director Wes Gordon said in a statement. “I wanted to bring the joy and energy of our collection into the Herrera Beauty collection. A dress or an outfit can lift your spirits and make you happy, it’s a simple but powerful concept, and I think makeup should be the same.”
The lipstick is one of the stars of the Herrera Beauty collection, which is available in three finishes (clear, matte, and satin) and a collection of 43 refillable shades. The customization process starts by choosing the color and finish and then selecting one of 14 prints. The user can add more personality with bracelets, charms, and tassels reminiscent of eye-catching jewelry.
There are more customizable options in-store for those craving something a little different from traditional lipsticks, namely The Mini Tints and The Lip Liquids. The former is the brand’s tinted lip balm in eight vibrant shades; the latter is the opposite, offering full coverage and pigment overload in 20 different shades and two different finishes (vinyl and matte).
The brand offers two luxurious pressed powders. The Pressed Powder, a skin-perfecting formula that blends into the skin to subtly brighten your complexion, and a silky highlighter powder for a radiant glow. Both formulas come in refillable powder form.