Zelandia
Branding, Editorial Desing & Web
Zelandia’s new branding and bilingual storytelling digs out experiences of some places that exist in the real world and others that one can only imagine.
Travel experts at Zelandia believe there is a different way to experience the B side of the most remote, authentic, and culturally diverse places on Earth. For that, they design, plan, and guide made-to-measure adventures worldwide — so anyone can explore a destination’s life, stories, and warmth with a fresh perspective.
The naming comes from Zealandia
Es conocida por sus lujosos frascos con forma de estilete y su adictiva fragancia sensual. Ahora, este icónico perfume se enfrenta a la competencia con el lanzamiento de su primera colección de maquillaje, Herrera Beauty.
La colección de maquillaje debutó oficialmente en el desfile de Carolina Herrera para la temporada Otoño 2020 durante la Semana de la Moda de Nueva York, el 10 de febrero de 2020. Ahora, casi dos años después, esta extensa colección finalmente se lanza en Estados Unidos. Lo que distingue a esta colección es que sus productos son 100% recargables y personalizables.
The design team created an inviting color palette based on soil, sun, and sea colors
On which three different font families coexist: Next Medium Poster, Times Ten LT Std Roman, and GT Pressura Regular.
Next Medium Poster, the logo’s font, was designed by Ludovic Balland in 2007 at the intersection of two typographic archetypes: constructivism and humanism. Next’s mix of geometrical architecture with calligraphic strokes results in a multifunctional font adapted both for screen and paper, blending perfectly with Times Ten LT Std Roman and GT Pressura Regular.
Besides all marketing materials produced in English and Spanish, five travel catalogs were also created, each one with its own personality, as interesting for their covers and print techniques as for the information held within. Each travel catalog is bound in a different material, wood, paper, cotton, silk, and linen.