REGULAR
DO GOOD
Every year Regular Animal contributes to one DO-GOOD* organization creating solutions for a better world. Come February we’ll select an organization to benefit from our eight-week intensive branding program, offering them a foundational branding package and a bespoke one-page website for free.
Got an idea for a better world? Let’s supercharge it.
DO GOOD is a pro-bono creative program for Earth-saving ideas. We’ll develop a brand identity and website for your project, so you hit the ground running.
Alternative energies, heroic tech, environment shielding, waste repurposing, scientific research, animal protection (we have a soft spot for animals) or any other DO GOOD ventures are welcome.
REAL DESIGN FOR REAL CHANGE
We believe our primary role as a creative agency is to advocate for life; improve people’s lives and the planet. For us, DO-GOOD organizations are those with great ideas that need good design. High potential to leave their mark. High risk, high reward.
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Most creative agencies want to work for companies who are already good at design. The hard work is venturing into the wilderness and showing people who don’t already value design that it matters. The world is full of opportunities for design to DO GOOD, but most of the paths have not been paved yet for design to be successful. If your organization has an idea to change the world, and can wedge your toe in the door with high-impact design, you can create opportunities to wedge the door further open.
8 WEEKS OF CHANGE
WEEK 1
RESEARCH SESSION
We kick off with a market research session and a visual research proposal.
WEEK 3
CREATIVE CONCEPT DEVELOPMENT
We condense our findings into a brand idea and brand story.
WEEK 5
LOGO + BRAND IDENTITY
We translate your brand into a logo, color palette, typographic system, and graphic assets.
WEEK 7
IDENTITY MANUAL + WEBSITE
We finalize your brand identity manual and your one-page website. Ready to DO GOOD!
WHAT CAN WE DO FOR A BETTER WORLD?
Deadline for submissions — July 25th, 2023.
