Regular Animal designs and develops a website for the Marine Conservation Ecology Lab that takes the user underwater.
The Marine Conservation Ecology Lab, part of Florida International University in Miami, investigates charismatic marine megafauna’s ecology, behavior, and conservation issues. Their research focuses on learning how ocean ecosystems affect the ecology and behavior of marine mammals and other marine vertebrates and how these large and long-lived species can influence community and ecosystem dynamics.
Regular Animal approaches this project by combining strategic and creative insights with a collaborative design and development process to deliver an engaging user experience and long-lasting website performance for the lab. Our Miami-based web developers work alongside the Marine Conservation Ecology Lab team to detail the technical requirements and overall project objectives.
The goal for the redesign was to transform and improve their website in terms of information availability. In addition, they wanted an exciting and professional-looking design that they could easily maintain on their own.
The new website of the Marine Conservation Ecology Lab not only includes an easy to update CMS system but also features a mobile responsive design that looks good on all devices, automatically adjusting for different screen sizes and viewports. The site features up-to-date news pulled directly from the lab’s Twitter account, publications, collaborations, as well as easily navigable content on the lab’s research.
An ultra-minimal ocean-blue color palette with subtle turquoise highlights contrasts with clear spacing to create an engaging flow within the site. The typography combination between Lato for the headers and Roboto for the text body is bold and crisp, fusing seamlessly with the underwater aesthetics of the website.
Regular Animal is a creative agency based in Miami and scattered all over that helps organizations move the world forward. Our name summarizes our team’s spirit and work, authentic and real, and the promise to care for our clients with the unconditional love of a regular animal.