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We help our clients engage with their target audiences, build future-proof brands, and create innovation in their industry or category.

 For that, we check out reports, videos, podcasts, conference keynotes, creative activations, webinars, panels, and presentations to gather consumer behavior shifts shaping the market.

 Here’s a round-up of the juiciest marketing and communications trends across sectors, substantiated by expert opinions, the latest industry statistics, and our animal instinct.

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branding trends

Branding Trends for 2022

Branding trends persist throughout time. With that in mind, we’ve compiled eight trends impacting brand identity design in 2022.
sustainable marketing understanding the consumer

Sustainable Marketing: Understanding the Consumer

Emerging mindsets are changing the conversation on sustainable marketing. Brands need to find ways to engage with these new consumers.
gen z branding

What Gen Z Wants From Your Brand

Gen Z accounts for a 40% of the nation’s consumers which means that Gen Z will define the marketplace for the next decade. Is your brand ready?
keys to inclusive marketing

Keys to Inclusive Marketing

Increasingly diverse consumers expect organizations to follow through on brand promises beyond their brand strategy.
how brand purpose fuels growth

How Brand Purpose Fuels Growth

Many organizations aim to redefine their brand purpose, rethinking everything from product delivery to community engagement.