35th Anniversary Carolina Herrera

Editorial Design · Copywriting

The Miami marketing agency helps Carolina Herrera pay tribute to the 35th Anniversary of the House of Herrera with a book, a website, and a press kit.

To commemorate the 35th anniversary of the House of Herrera, Carolina Herrera de Baez, Creative Director at the House of Herrera, in collaboration with Master Perfumer Carlos Benaim, reworked the original formulation of Carolina Herrera New York, launched in 1988. Our creative agency develops all launch materials for the reinterpreted version of the perfume, a limited edition developed as a tribute to Carolina Herrera and her trajectory in the fashion world.

For this project, Carolina Herrera de Baez and Mr. Benaim, who was the master perfumer in charge of the development of the original Carolina Herrera New York, relied on a thought process starting on the original fragrance and applying a modern twist. They emphasized an overdose of jasmine and tuberose absolutes pushing the iconic Carolina Herrera New York even further.

“The bottle has a modern twist, a look & feel that is more aligned with the latest House of Herrera fragrances. I think both fragrances share the House of Herrera values: elegance, sophistication, and femininity. With their main ingredients, jasmine and tuberose, I can perceive my mother’s Latin roots. Their signature scent reminds me of my mother and how she has successfully created her signature as well in the world of fashion.” Carolina Herrera de Baez

The reworked fragrance is at the essence of Carolina Herrera’s style, a perfume uncompromisingly feminine, the ultimate bonding between jasmine and tuberose at their maximum splendor. It features notes allied with more markedly floral and citrus scents while promising an elegant and luxurious skin accord. Like every Carolina Herrera perfume, this limited edition has a degree of modernity, elegance, and femininity bound to the brand.

Concept, design, and copywriting for CH 35th Anniversary
Concept, design, and copywriting for CH 35th Anniversary
Concept, design, and copywriting for CH 35th Anniversary
Concept, design, and copywriting for CH 35th Anniversary