Names that Capture Your Brand’s Essence
A brand name is a first impression and a distinctive communication tool. You can convey what a business or product stands for with one or few words—literally, figuratively, and sometimes both.
Regular Animal is a Miami creative agency with expertise in product naming, brand naming, and company naming projects for businesses across the globe. Our experience spans various sectors, from the fast-paced, emerging world of tech to science, fashion, fragrances, consumer goods, and food and drink.
STRATEGIC BRAND NAMING
The right name can be invaluable when creating a distinctive brand identity and naming is one of the most creative and critical endeavors in branding and rebranding processes. It requires an integrated approach that involves strategy, a creative process, consumer insights, an experienced trademark team, and, in most cases, a network of linguists.
In the last seven years, we have created brand names such as House of Senses, Lane& Merriman, E5 Coral, or PeGa. Fresh product and service names like Mystery Tobacco or Debris Free Cities; and iconic lipstick names like Blush Response, Orange Roar, or Meet Me Nude.
WORDS CHANGE WORLDS
Verbal communications color brand perception as powerfully as visual design. And one of the most potent elements of verbal identity is your brand name. It is one of the most visible and audible elements of your brand.
Regular Animal specializes in all kinds of naming, from brand naming, product and service naming, along with sub-brand, ingredient, and initiative naming. We can name anything.
Coming up with good brand names is not enough. Names must play to prevailing social, economic, and cultural trends while simultaneously looking years ahead. They must also work across multiple media platforms, not infringe on existing trademarks, and avoid linguistic landmines in an increasingly global marketplace.
BRAND NAMING PROCESS
Regular Animal naming projects generally take three to six weeks, including preliminary trademark screening. We also provide global linguistic services, screening names for possible negative associations, connotations, and pronunciation issues in worldwide languages. In addition, design and name testing services can be added to name assignments. An express naming service is also available.
Although every product or company naming strategy is unique, most brand name development assignments follow a similar process. Regular Animal combines three powerful techniques to create original and memorable brand names.
1. Small Team, Big Creativity. Our objective is to create brand names that are unique, original to the category, and memorable.
2. Structural Linguistics. Backed up by our network of linguists, our creative team generates names that reflect natural language patterns, assuring your brand name can travel the world.
3. Trademark Clearance. We can perform a thorough trademark search and analysis, thereby saving clients time and money.
BRAND NAMING SERVICES
At Regular Animal, we offer brand naming services that combine the creativity you need to stand out in a crowded marketplace with technical knowledge and due diligence. We can help you get a brand name that speaks to your audience and is ready to stand the test of time.