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Names that Capture Your Brand’s Essence

A brand name is a first impression and a distinctive communication tool. You can convey what a business or product stands for with one or few words—literally, figuratively, and sometimes both.

Regular Animal is a Miami creative agency with expertise in product naming, brand naming, and company naming projects for businesses across the globe. Our experience spans various sectors, from the fast-paced, emerging world of tech to science, fashion, fragrances, consumer goods, and food and drink.

Whether developing a high-profile brand naming on behalf of a multinational organization, as we recently did for Lane&Merriman, or establishing a new personality for a scientific research project such as E5 Coral, we bring a tried-and-tested combination of versatility, professionalism, and creative edge to every project.

We also offer design services, focusing on identity and validation services, from trademarking to global linguistic checks. Regular Animal is also pleased to partner with design firms that need a brand naming partner worldwide.


The right name can be invaluable when creating a distinctive brand identity and naming is one of the most creative and critical endeavors in branding and rebranding processes. It requires an integrated approach that involves strategy, a creative process, consumer insights, an experienced trademark team, and, in most cases, a network of linguists. 

In the last seven years, we have created brand names such as House of Senses, Lane& Merriman, E5 Coral, or PeGa. Fresh product and service names like Mystery Tobacco or Debris Free Cities; and iconic lipstick names like Blush Response, Orange Roar, or Meet Me Nude. 


Verbal communications color brand perception as powerfully as visual design. And one of the most potent elements of verbal identity is your brand name. It is one of the most visible and audible elements of your brand.

Regular Animal specializes in all kinds of naming, from brand naming, product and service naming, along with sub-brand, ingredient, and initiative naming. We can name anything.

Coming up with good brand names is not enough. Names must play to prevailing social, economic, and cultural trends while simultaneously looking years ahead. They must also work across multiple media platforms, not infringe on existing trademarks, and avoid linguistic landmines in an increasingly global marketplace.


Regular Animal naming projects generally take three to six weeks, including preliminary trademark screening. We also provide global linguistic services, screening names for possible negative associations, connotations, and pronunciation issues in worldwide languages. In addition, design and name testing services can be added to name assignments. An express naming service is also available. 

Although every product or company naming strategy is unique, most brand name development assignments follow a similar process. Regular Animal combines three powerful techniques to create original and memorable brand names.

1. Small Team, Big Creativity. Our objective is to create brand names that are unique, original to the category, and memorable. 

2. Structural Linguistics. Backed up by our network of linguists, our creative team generates names that reflect natural language patterns, assuring your brand name can travel the world.

3. Trademark Clearance. We can perform a thorough trademark search and analysis, thereby saving clients time and money.


At Regular Animal, we offer brand naming services that combine the creativity you need to stand out in a crowded marketplace with technical knowledge and due diligence. We can help you get a brand name that speaks to your audience and is ready to stand the test of time.

Content Creation. We’re experts in creating original content that gets to the heart of your brand, driving engagement and brand awareness.

Content Strategy. Together, we’ll help you develop an original, insightful, and actionable content strategy that puts the right words in the right places.

Copywriting. Whether it’s capturing attention, inspiring action, building loyalty, or igniting growth, we can help you say the things that matter.

Global Content. From Miami to West Africa and beyond, our Miami copywriting agency tells the stories of global brands in ways that relate to local people.

SEO Copywriting. Climb the search engine rankings and engage your audience with sophisticated SEO content. For sophisticated algorithms, we develop smart content.

Slogans + Taglines. Our taglines will help you supercharge your marketing and tell people who you are and what you stand for in a few words.

Translation Services. Don’t let your message get lost in translation. Our native speakers and writers capture nuance, subtlety, and tone so you can be heard across the globe.

Regular Animal is a Miami-based creative agency dedicated to create content that makes exceptional brands shine. We bring your brand to life through Right Thoughts, Right Words, Right Actions™—inspiring branding, sleek graphic designuser-friendly websites, and compelling copywriting.

Enough about us. Let’s talk about you.