A brand name is a first impression and a distinctive communication tool. You can convey what a business or product stands for with one or few words—literally, figuratively, and sometimes both.
We also offer design services, focusing on identity and validation services, from trademarking to global linguistic checks. Regular Animal is also pleased to partner with design firms that need a brand naming partner worldwide.
Strategic Brand Naming
The right name can be invaluable when creating a distinctive brand identity and naming is one of the most creative and critical endeavors in branding. It requires an integrated approach that involves strategy, a creative process, consumer insights, an experienced trademark team, and, in most cases, a network of linguists.
In the last seven years, we have created brand names such as House of Senses, Lane& Merriman, E5 Coral, or PeGa. Fresh product and service names like Mystery Tobacco or Debris Free Cities; and iconic lipstick names like Blush Response, Orange Roar, or Meet Me Nude.
Words Change Worlds
Verbal communications color brand perception as powerfully as visual design. And one of the most potent elements of verbal identity is your brand name. It is one of the most visible and audible elements of your brand.
Regular Animal specializes in all kinds of naming, from brand naming, product naming, service naming, along with service, ingredient, and initiative naming. We can name anything.
Coming up with good brand names is not enough. Names must play to prevailing social, economic, and cultural trends while simultaneously looking years ahead. They must also work across multiple media platforms, not infringe on existing trademarks, and avoid linguistic landmines in an increasingly global marketplace.
For these reasons, hiring a professional brand naming company is one of the best business investments you can make. To help you craft an expressive and credible name that considers intellectual property challenges, we’ve developed a time-tested brand naming process that ensures your success.
Brand Naming Process
Regular Animal naming projects generally take three to six weeks, including preliminary trademark screening. We also provide global linguistic services, screening names for possible negative associations, connotations, and pronunciation issues in worldwide languages. In addition, design and name testing services can be added to name assignments. An express naming service is also available.
Although every product or company naming strategy is unique, most brand name development assignments follow a similar process. Regular Animal combines three powerful techniques to create original and memorable brand names.
1. Small Team, Big Creativity. Our objective is to create brand names that are unique, original to the category, and memorable.
2. Structural Linguistics. Backed up by our network of linguists, our creative team generates names that reflect natural language patterns, assuring your brand name can travel the world.
3. Trademark Clearance. We can perform a thorough trademark search and analysis, thereby saving clients time and money.
Brand Naming Services
At Regular Animal, we offer brand naming services that combine the creativity you need to stand out in a crowded marketplace with technical knowledge and due diligence. We can help you get a brand name that speaks to your audience and is ready to stand the test of time.