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REGULAR

ANIMAL

Organizations Evolve, So Does Your Brand

If you are seeking growth into new markets, your brand no longer appeals to the right target audience, or your sales have been declining year over year, it is time to consider a rebranding.

Regular Animal is here to help you with rebranding, from defining your brand repositioning strategy to entirely redesigning your brand identity.

Whether it’s a new logo and visual identity or developing a new name and positioning, Regular Animal’s holistic approach to each rebranding project provides a clear understanding of the rebranding strategy and design.

REBRANDING STRATEGY

Interviews + Workshops
Following a strategic framework, we uncover the essence of your business. Through interviews and brand strategy workshops, Regular Animal gathers insights into your audience’s motivations, needs, and wants.

Repositioning Strategy
A solid rebranding needs a repositioning strategy that defines where the brand is today and in what direction it is heading. By mapping your competitive landscape, we determine the space we want to claim.

Brand Essence
The brand essence model makes all pieces fall together and creates the foundation of our story. We define key messages and visuals that resonate with your target audience by boiling everything down to its essence.

REBRANDING DESIGN

Logo redesign
The logo redesign process is based on intelligent creativity and considers the repositioning strategy and the research we have done so far. This approach leads to a brand design that is memorable for your audience.

Brand Manifesto
The verbal brand comes alive in a brand manifesto, telling the story about the brand, explaining its core values, its personality, the mission it is taking on, and the beliefs of the brand. Based on the manifesto, we create several story formats adapted to the needs of every channel.

Brand book
Our brand book describes every touchpoint and delivers marketing assets that can be used in future campaigns. Using the brand book, we enable you to build a solid and consistent brand experience on every touchpoint.

Branding. We unfold brands into rich identities, custom-built websites, and experiences that excite, entertain, and engage.

Identity Systems. Responsive identity systems that strike the right balance between the need for consistency and instant recognition.

Brand Messaging. Aligning tone of voice to brand strategy, we will determine whether you shout, whisper, or waffle.

Brand Naming. From brand naming, product and service naming, along with sub-brand, ingredient, and initiative naming. We can name anything.

Logo Design. Flexible and meaningful brand identities and strategic logos that communicate your organization’s story.

Tone of Voice. An authentic, consistent brand voice is vital to building and maintaining trust in your brand—you can win with your voice alone.

Regular Animal is a Miami-based creative agency dedicated to create content that makes exceptional brands shine. We bring your brand to life through Right Thoughts, Right Words, Right Actions™—inspiring branding, sleek graphic designuser-friendly websites, and compelling copywriting.

Enough about us. Let’s talk about you.