Organizations Evolve, So Does Your Brand
If you are seeking growth into new markets, your brand no longer appeals to the right target audience, or your sales have been declining year over year, it is time to consider a rebranding.
Whether it’s a new logo and visual identity or developing a new name and positioning, Regular Animal’s holistic approach to each rebranding project provides a clear understanding of the rebranding strategy and design.
Interviews + Workshops
Following a strategic framework, we uncover the essence of your business. Through interviews and brand strategy workshops, Regular Animal gathers insights into your audience’s motivations, needs, and wants.
A solid rebranding needs a repositioning strategy that defines where the brand is today and in what direction it is heading. By mapping your competitive landscape, we determine the space we want to claim.
The brand essence model makes all pieces fall together and creates the foundation of our story. We define key messages and visuals that resonate with your target audience by boiling everything down to its essence.
The logo redesign process is based on intelligent creativity and considers the repositioning strategy and the research we have done so far. This approach leads to a brand design that is memorable for your audience.
The verbal brand comes alive in a brand manifesto, telling the story about the brand, explaining its core values, its personality, the mission it is taking on, and the beliefs of the brand. Based on the manifesto, we create several story formats adapted to the needs of every channel.
Our brand book describes every touchpoint and delivers marketing assets that can be used in future campaigns. Using the brand book, we enable you to build a solid and consistent brand experience on every touchpoint.