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REGULAR

ANIMAL

Logo Design

Logos that Capture Your Brand’s Essence

Regular Animal develops flexible and meaningful brand identities and logos that communicate your organization’s story.

The brands we create contain highly strategic logos, designed to resonate with audiences and increase the value of the organizations we work with.

Strong logos are timeless. They consist of a word mark or a visual mark and connect with the brand’s primary differentiator. During the logo design process, we conceptualize the brand strategy forming the basis of a solid brand identity resulting in a style guide document.

We have a strategy-focused approach to our branding work. This approach means our brands are designed to position organizations in a unique place in a consumer’s mind, making them memorable, lovable, and relatable.

  1. Research. Your organization has a unique story. It is our job to help you tell it right. To do this, we understand where you’ve come from, analyze your current market position and identify how you can communicate more clearly. We conduct internal audits, customer and competitor research, and manage stakeholders to ensure everyone is on board with the change in direction ahead.
  2. Brand Strategy and Positioning. We distill our research into a single value proposition for why you are doing what you’re doing and how this makes you different. 
  3. Messaging. We conceive a brand in words first, to design a framework for the following creative work. Our messaging is integrated into every brand we produce.
  4. Visual Identity. We transform your strategy into imagery and give your brand a face. We flesh out your identity with the assets you need to articulate yourself visually — from logos, typography, and color palettes to icons, illustrations, and animations.
  5. Tone-of-Voice. Your company has a face, but it also needs a voice. We believe words are as important as images when communicating the character of your brand. So we develop language mood boards, tone-of-voice grids, and key messaging so your brand can resonate with its audience.
  6. Illustration. We create bespoke illustrations—from icons to hero features and spot accents. We draw from our network of contemporary illustrators and illustration agencies to find the perfect fit.
  7. Animation and Motion. We build motion and 3D into as much of your visual content as possible — from animated explainer videos and kinetic logos; to mp4s, and CSS animations.

Building a powerful brand is about more than inventing a name and logo—a real brand connects with people. Because its identity is built on a deeper cause, and its personality contains characteristics we can relate to. At Regular Animal, we help you create such a brand. From defining your brand identity to carefully crafting a personality using shapes, words, colors, and fonts.

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Related Services

Branding. We unfold brands into rich identities, custom-built websites, and experiences that excite, entertain, and engage.

Identity Systems. Responsive identity systems that strike the right balance between the need for consistency and instant recognition.

Brand Messaging. Aligning tone of voice to brand strategy, we will determine whether you shout, whisper, or waffle.

Brand Naming. From brand naming, product and service naming, along with sub-brand, ingredient, and initiative naming. We can name anything.

Rebranding. Our holistic approach to each rebranding project provides a clear understanding of the rebranding strategy and design.

Tone of Voice. An authentic, consistent brand voice is vital to building and maintaining trust in your brand—you can win with your voice alone.

Looking for a marketing agency to bring your ideas to life?

Regular Animal is a Miami-based creative agency dedicated to create content that makes exceptional brands shine. We bring your brand to life through Right Thoughts, Right Words, Right Actions™—inspiring branding, sleek graphic designuser-friendly websites, and compelling copywriting.

Enough about us. Let’s talk about you.