Mystery Tobacco

Editorial Design · Copywriting

Regular Animal helps House of Herrera introduce a new fragrance to the Herrera Confidential series creating the press kit, press site as well as all the content, graphic design, and print for the launch materials.

Mystery Tobacco joins Herrera Confidential, a collection of fragrances which have been meticulously selected to represent the spirit that defines the House of Herrera; a unique legacy in the world of fashion shaped as an extraordinary selection of fragrances.

With Mystery Tobacco, House of Herrera explores the secrets of artisan luxury while pushing the perfume industry into the future. The know-how of the House of Herrera coupled with its devotion to the artisanal work of the perfumer give rise to an elegant fragrance that is both luxurious, and compelling.

Mystery Tobacco showcases the importance of an element as enigmatic and unique as tobacco and the beauty that is inherent in creating an exceptional fragrance that epitomizes the authentic essence of artisan luxury.

Carolina Herrera de Baez along with perfumer Quentin Bisch focused on tobacco as the main ingredient. They approached the development of the fragrance taking into account all the craftsmanship and authenticity that surrounds this component with all the artistry involved in perfume-making.

The juice itself is built with a luxurious mix of ingredients that flourish on the skin with the generous richness of tobacco at its bottom. The fragrance also contains fruity citrus notes as well as floral and woody tones, producing a perfume defined by its mysterious appeal and elegant approach.

A heavy transparent glass bottle unveils the brownish color of the perfume; a gold base and a lacquered cap mean to mimic the opulent look and feel of Herrera Confidential. A combination of elegance, authenticity, and luxury fragrances bottled in bold gem tones, featuring the most iconic scents of modern perfumery.

Press Kit for Mystery Tobacco by Carolina Herrera
Press Kit for Mystery Tobacco by Carolina Herrera
Press Kit for Mystery Tobacco by Carolina Herrera
Press Kit for Mystery Tobacco by Carolina Herrera
Press Kit for Mystery Tobacco by Carolina Herrera
Press Kit for Mystery Tobacco by Carolina Herrera