Art direction is a crucial part of any visual communication or design project. It’s the strategy behind the design and what makes sure that every visual bit of output is reflected consistently through the brand’s prism. We start by determining the overall emotion, and every design choice passes through it.
If content is the what, the core idea that captures the intention; design is the how, the implementation of all communication, the process, and production of typography, color, scale, and placement; and art direction is the why. It’s the concept and decisions that wrap around the entire product and comprehend the curation of all visual elements that communicate your brand.
Art direction helps define what’s essential to your project and, at the same time, distinguishes your initiative from your competitors’. When your art direction is effective, it immediately resonates with your audience.
At Regular Animal, we provide art direction services that speak volumes about your brand. Building on branding research, we create captivating visual systems combining styles, colors, typography, and illustrations that make your story unique. Our art direction services align graphic design with your overall brand identity to communicate your message clearly in a memorable way.