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Research + Brand Strategy Services

Marketing Services

Regular Animal is a strategic marketing agency that provides end-to-end brand strategy services.

We believe in a better approach to branding. From brand positioning to go-to-market communication plans, no matter where a brand is in its lifecycle, we can take your brand strategy to the next level.

By combining rigorous analytical thinking, persuasive creativity, and practical implementation, we create and build engaging, inventive brands that enhance business performance. We help organizations articulate their core idea, purpose, and story behind the distinct value they provide. This lays the foundation to make the brand trickle through everything that they say and do.

Without strategy, success is luck. Strategy lays the foundations for brands to seize opportunities and ring true. We define, design, and deliver distinctive brand strategies that thrive in today’s marketplace.

Our creative agency offers sophisticated, commercially-focused brand growth strategies, innovative product development programs, and compelling stand-out corporate and product identities.

We develop meaningful branding programs that help brands tell their stories, engaging diverse internal and external audiences through key channels and experiences. In doing so, we help brands fight inertia and confidently navigate the marketplace by providing clear, practical solutions to maintain or regain relevance—clear, actionable strategies that live beyond meetings and presentations.

Right Thoughts (Brand Insight) We help organizations define their brand purpose through robust research, analysis, and a systematic, strategic process. First, we discover what makes your brand unique and learn about your industry, customers, and competitors. Using research and insights, we help businesses of all types develop their strategy and brand proposition by understanding what they do, where they come from, and where they want to be.

Right Words (Brand Design) We design compelling visual and verbal identity systems that bring strategy to life. Informed by immersion, research, and ongoing dialogue, we define a differentiated brand position. No two deliverables are alike, but each of our strategic decks is meant to rally teams and streamline on-brand creative thinking.

Right Actions (Brand Activation) We develop brand strategies for introducing new brands and refreshing existing ones, helping brands tell their stories and generate momentum. We create dynamic graphic design systems and the messaging that brings brands to life. From logo, color palette, and typography to taglines, consumer messaging, and digital content, we deliver a robust set of beautifully crafted assets.

We keep brand strategy engaging yet practical. Our Miami design agency develops strategies that give brands a competitive advantage. Because a brand strategy that doesn’t advance your brand is just an expensive conversation. Our marketing team is ready to help solve your brand challenges. We see ourselves as extensions of your team, and nothing pleases us more than energizing organizations with insight and inspiration.

Brand Strategy With Purpose

  • Audience Profiling
  • Brand Architecture
  • Brand Identity
  • Brand Positioning
  • Brand Persona Development
  • Brand Purpose
  • Consumer Insights
  • Consumer Journey
  • Communications Strategy
  • Creative Strategy
  • Cultural Insights
  • Data Analysis
  • Message Development & Testing

→ What is the brand design process?

  • Creative brief. You’ll receive a form that helps us gather information about their organization, products and services, clients, and style preferences.
  • Team assembly. A brand identity team includes an Account Manager, Creative Director, and graphic designers. That team is selected based on the information gathered in the creative brief. We match teams with clients based on their unique strengths and abilities.
  • Presentation. The team will take the creative brief and use it to create an initial presentation, typically scheduled within a week of receipt of the brief.
  • Feedback. Based on the client’s feedback, the team will work on polishing the design proposal. Once those revisions are finished, they will be re-submitted for review.
  • Refining. Regular Animal always offers to work with each client until they are happy with the design. The refining process will be completed only when the client has approved a design.
  • Approval. Once the client approves the final design, the project is completed.
  • Delivery. Upon receipt of final payment, Regular Animal will deliver all files to the client.

→ What kind of information do we need from your team?

Together we’ll develop a creative brief including style references, and guidelines. This information will help us understand your organization and its goals, the clients that they serve, etc. We must work together to create designs that align with your goals and branding intentions. The more information we have about you, the better.

→ What timeframe can you expect?

At Regular Animal, our first presentation is delivered within one week of receipt of the completed creative brief. After that, we provide revisions timely after feedback and new presentations within days. The design process may vary depending on how often a client provides feedback on our designs and how many adjustments they need. While every project is unique, the usual timeframe for our brand development projects is 30 days.

→ Can you trademark your design?

Regular Animal has no restrictions on trademarking, although trademarking is the responsibility of the client. We suggest to speak to a legal advisor on how to proceed with trademarking their logo or other brand materials.

Looking for a marketing agency to bring your ideas to life?

Regular Animal is a Miami-based creative agency dedicated to create content that makes exceptional brands shine. We bring your brand to life through Right Thoughts, Right Words, Right Actions™—inspiring branding, sleek graphic designuser-friendly websites, and compelling copywriting.

Enough about us. Let’s talk about you.