REGULAR
Brand Strategy With Purpose
Regular Animal’s brand strategy services help organizations set their direction and drive results.
We believe in a better approach to branding. From brand positioning to go-to-market communication plans, no matter where an organization is in its lifecycle, our brand strategy services can take your brand to the next level.
By combining rigorous analytical thinking, persuasive creativity, and practical implementation, we create and build engaging, inventive brands that enhance business performance. We help organizations articulate their core idea, purpose, and story behind the distinct value they provide. This lays the foundation to make the brand trickle through everything that they say and do.
A strong brand strategy lays the foundations for brands to seize opportunities and ring true. We define, design, and deliver distinctive brand strategies that thrive in today’s marketplace. Our Miami creative agency offers sophisticated, commercially-focused brand growth strategies, innovative product development programs, and compelling stand-out corporate and product identities.
We keep brand strategy engaging yet practical developing strategies that give brands a competitive advantage. Because a brand strategy that doesn’t advance your brand is just an expensive conversation.
Brand Strategy Process
We know that not all projects are the same, that’s why we tailor our services for each client, but here are some guidelines for the brand strategy process.
Research + Benchmarking →
Your organization has a unique story. It is our job to help you tell it. To do this we understand where you’ve come from, analyze your current market position and identify how you can communicate yourself with more clarity. We conduct internal audits, customer and competitor research, and manage stakeholders to ensure everyone is onboard with the direction ahead.
Brand Strategy →
We distill our research into a single proposition for why you are doing what you’re doing and how this makes you different. This is key to brand positioning.
Naming + Messaging →
We conceive a brand in words first, in order to design a framework for the creative work that follows. Brand naming and messaging are profoundly integrated into every brand identity we produce.
Visual Identity →
We transform your strategy into imagery, and give your brand a face. We flesh out your brand identity with the assets you need to articulate yourself visually; from logos, typography and color palettes to icons, illustrations and animations.
Tone of Voice →
Your organization has a face, but it also needs a voice. We believe words are as important as images when communicating the character of your brand—so we develop language mood boards, tone-of-voice grids and key messaging so your brand can resonate with its customers, and speak from the heart.
Digital Design →
Whether we’re creating a simple informational web, or a full-blown e-commerce, we employ proven web design strategies. Starting from the sitemaps, user flows, and then wireframes, we focus on the message, the delivery, and the expected interaction—before working on a remarkable design.
Marketing Materials →
Consumers perceive brands through the way they sound and look. Through thoughtful art direction, we help brands develop a strong brand persona while tactfully developing the way they’re perceived by consumers. Whether a brand needs to evolve or entirely refresh, we believe good design creates memorable interactions and brand equity.
Advertising and Communications →
We understand that marketing communications is about helping our clients leverage the value of their brand to help further interest, reputation, and revenue. From new product launches, collabs and events to media relations, market research and campaigns, Regular Animal is dedicated to shaping and leveraging narratives tha differentiate our clients from the status-quo.
→ Brand Architecture. Define the branding structure within your organization to reach your objectives, and optimize performance.
→ Brand Launch. Launching a brand is about getting people’s attention; we generate compelling ideas that set you apart from the competition.
→ Brand Positioning. Make your marketing more effective, attract more customers, and, ultimately, grow your business.
→ Brand Research. It is time to understand how others feel about your organization. Inform your decision-making based on insight, data, and a holistic viewpoint.
→ Brand Vision. As your brand grows and the industry continues to change, your vision needs to keep pace, constantly pushing your brand forward.
Regular Animal is a Miami-based creative agency dedicated to create content that makes exceptional brands shine. We bring your brand to life through Right Thoughts, Right Words, Right Actions™—inspiring branding, sleek graphic design, user-friendly websites, and compelling copywriting.
