Insights To Supercharge Your Brand
Before you commit budget and resources to a particular project, brand research is an excellent way of informing decision-making based on insight, data, and a holistic viewpoint.
You might be wondering if you should enter a new market, rename, refresh, rebrand, what your brand strategy and brand vision should be or who should endorse your brand. It is time to understand how others feel about your organization.
Brand research can also inform some of the minor decisions you need to make around products, services, and even internal employer understanding. Brand research can sometimes focus on something other than the big picture. Insight, clarity, and data add tremendous value at any strategic point in an organization’s decision-making process.
Regular Animal can design and plan research for you as part of your branding project, or even help decide whether you should embark on any brand work. We can also create one-off research initiatives or ongoing reviews to help with your reporting and key performance indicators.
We can design solutions to inform your next step, understand your audience, ensure stakeholder engagement, shape go-to-market messages, understand how audiences feel about your brand, spot opportunities for differentiating your brand, etc.
- Online surveys
- Focus groups and mini-groups
- Depth interviews
- Co-creation sessions
- Competitor and market research
- Desktop research