American Marketing Association
Website Redesign for the American Marketing Association South Florida Chapter
The American Marketing Association South Florida (AMA SoFlo) is where marketers across the region come to learn, connect, and lead. From rising talent to seasoned pros, the chapter champions professional development, thought leadership, and community—three pillars that deserved to shine through its digital presence.
But the old website? Let’s just say it wasn’t marketing itself very well. It lacked clarity. It lacked energy. And worst of all—it lacked usability. Finding an event or signing up for a membership felt more like work than inspiration. AMA South Florida needed a site that matched the pace and professionalism of the marketing world today—something nimble, dynamic, and ready for what’s next.
That’s where REGULAR ANIMAL came in.
A Smarter, Sleeker, More Strategic Redesign
We kicked off the project by listening—really listening. What were members looking for? What was missing? And how could the website become more than just a digital bulletin board?
Here’s how we tackled it:
✦ User-First, Always
We designed with intention, simplifying the structure and prioritizing intuitive navigation. The new site lets members quickly register for events, access key resources, or explore upcoming opportunities—all without needing a roadmap or magnifying glass.
✦ A Visual Identity That Speaks ‘Marketing’
Together with AMA SoFlo, we updated the visual language to reflect the vibrancy and professionalism of its community. The new design is sleek, modern, and unmistakably aligned with the AMA brand—complete with bold visuals and a fresh, mobile-optimized layout.
✦ Built to Engage
We added interactive features that keep users coming back, from an event calendar and blog to easy membership sign-ups. And since many members are always on the move, we made sure it all works beautifully on mobile.
✦ Content, Made Easy
We implemented a flexible content management system (CMS) that puts AMA SoFlo in the driver’s seat. No coding required—just simple tools to update news, events, and member info in real time.
The Results? A Platform That Performs
The redesigned site isn’t just pretty—it works hard. Event registrations and membership sign-ups are up. Visitors can find what they need, when they need it. And AMA South Florida finally has a digital presence that feels as vibrant and future-forward as the community it serves.
“Working with REGULAR ANIMAL on the redesign of our website was a seamless experience. They understood our challenges and delivered a site that truly represents the dynamic nature of our chapter. The site is now an invaluable tool for connecting with our members and supporting their professional development.”
— President, American Marketing Association South Florida
Regular Animal is a Miami-based creative agency dedicated to create content that makes exceptional brands shine. We bring your brand to life through Right Thoughts, Right Words, Right Actions™—inspiring branding, sleek graphic design, user-friendly websites, and compelling copywriting.
