October in marketing and other news: how Tik Tok ate the internet, the latest in the luxury pet market, an always-fitting sprayed dress, the laissez-faire Instagram aesthetic, mullets, and Angela Lansbury, who will always go on, like the tides. 

How Tik Tok Ate the Internet. The web’s most popular app has reshaped American culture, mesmerized the world, and started a battle between two superpowers. Washington Post

From Hermés luxury bows and Prada pet collars to haute dog cuisine: San Francisco Restaurant Offers $75 Tasting Menu for Canines. Los Angeles Times

Dress Sprayed onto Model. Parisian fashion brand Coperni uses sprayable liquid fiber to spray a dress onto a model at its SS2023 show at Paris Fashion Week. Dezeen

The Great Dood Instagram Vibe Shift. The food-blogger aesthetic has given way to something more real and DIY: Laissez-faire Instagram food. Eater

Inside the Search for the Best Mullet in America. In a qualifying event in Texas for the finals of this year’s USA Mullet Championships, 14 people competed to be the face of what many state is not just a hairstyle but a lifestyle. NYTimes

EXTRA. Pantone colors now require a subscription (pro tip from a prepress worker: Export your colors as .ase files.) Maison Margiela designs a phone. The world’s fastest shoes look like rolling skates. The black market for blue checks. Endless scrolling. How much money can you make selling feet pics? And retro sandwiches.