It seems we’re debranding the real world and branding the metaverse, so this Animal Feed brings you influencers, ‘grandfluencers,’ anti-fans, and the end of all trends, because as Vangelis predicted: “There’s no time for repetition.”
From Burger King and Toyota to Intel and Warner Brothers, major brands are discarding detail and depth. Debranding is the New Branding. Bloomberg
Influencers and Anti-Fans. How anger at the status quo becomes misdirected at social media figures.Real Life
Looking beyond the world we see in two dimensions on screen, some brands have decided to purchase a plot of pixels in a three-dimensional virtual world we can experience through a headset. Building a Brand in the Metaverse. Fast Company
On TikTok, the over-65 set is thriving. ‘Grandfluencers’ Are Sharing a New Vision of Old Age. NYTimes
Regular Animal is a creative agency based in Miami and scattered all over that helps organizations move the world forward. Our name summarizes our team’s spirit and work, authentic and real, and the promise to care for our clients with the unconditional love of a regular animal.