This month’s freshest marketing news comes from an array of bots’ hands: writing bots, advertising bots, makeup bots, torturing bots, and an updated Mark Zuckerberg posting shirtless with UFC champions. “A misstep?” we wondered. But, as Jane Birkin once said, “When I made mistakes, people used to laugh. I could have learned better, but I’ve always liked to make people laugh.”
AI and TV Ads Were Made for Each Other. A string of uncanny videos show what generative AL and advertising have in common: They chew up the cultural subconscious and spit it back to us. NY Times
People Hire Phone Bots to Torture Telemarketers. AI software and voice cloners simulate distracted saps willing to stay on the phone forever—or until callers finally give up. Wall Street Journal
The Workers at the Frontiers of the AI Revolution. Outsourced workers use generative AI tools to do their jobs, from AI image generators like Midjourney to chat-based tools like ChatGPT. Rest of World
New Mark Zuckerberg Dropped. The tech CEO is trolling Elon Musk and posting shirtless with UFC champions. Why? The Atlantic
Microsoft Teams Is Adding Maybelline’s AI-Powered ‘Makeup’ Filters. The Maybelline Beauty app adds 12 AI-powered ‘digital makeup’ looks for Teams Enterprise users to apply during meetings. The Verge
Regular Animal is a creative agency based in Miami and scattered all over that helps organizations move the world forward. Our name summarizes our team’s spirit and work, authentic and real, and the promise to care for our clients with the unconditional love of a regular animal.