EPIMAR marks its second anniversary with a bold new website.
Miami marketing agency, Regular Animal is behind EPIMAR’s bold redesign, which aims to make the conference stand out on the web.
The Epigenetics in Marine Biology Conference (EPIMAR) 2022 expands its scope by including all types of aquatic environments and incorporating hands-on workshops into the scientific program.
Taking place from October 11-14th, EPIMAR 2022 embraces a more interactive and discursive format to tackle current problems and outline epigenetic applications to address new environmental challenges. EPIMAR 2022 will explore the growing role of environmental epigenetics, helping scientists understand how aquatic ecosystems work, including developmental and comparative epigenetics, epigenetics in aquatic resources management, and the genetics of epigenetics. These and other topics will be discussed over four days at the Marine Biological Laboratory in Woods Hole, Massachusetts, United States.
Instead of focusing exclusively on marine environments, EPIMAR’s Executive Organizing Committee chose to expand the scope of the first edition by broadly including all types of aquatic environments. The Executive Organizing Committee is formed by Dr. Jose Eirin-Lopez, Associate Professor in the Department of Biological Sciences at Florida International University, Dr. Hollie Putnam, Associate Professor in the Department of Biological Sciences at the University of Rhode Island, and Dr. Steven Roberts, Associate Professor and Associate Director of the School of Aquatic and Fishery Sciences at the University of Washington.
To celebrate those taking the field of epigenetics research further, EPIMAR 2022 will showcase the work of epigenetics researchers worldwide in posters and talks. The scientific program will also include hands-on workshops and featured presentations by emerging scientists across different areas.
All information about the conference is available at epimar.org, a website designed and developed by Miami marketing agency Regular Animal. EPIMAR’s new website has a beautiful modern layout and design. Users can register from the website with the ‘Register’ button in the top right of each page and learn more about EPIMAR, its organizers, topics, and program.
EPIMAR’s new website needed to match the conference’s modern and professional look and feel. Regular Animal’s web designers stuck with a clean white background with a touch of color to bring the user’s attention to the critical areas. In addition, different pages were created based on SEO research to facilitate the search engine optimization for specific key terms EPIMAR was after. The design and copywriting were put together to guide the user on how to engage with the platform to achieve what they want.
Bold and easy-to-understand call-to-action buttons draw the user’s attention and guide them smoothly to complete the action. This helps to increase the conversion rate of the website. The two macro conversions EPIMAR was after were registrations and abstract submissions. Both functionalities are skillfully positioned throughout the website to guide users to complete those actions.
The brand identity linked to the website neatly ties EPIMAR’s sprawling sub-brands under one identity. Meanwhile, the vibrant color palette packs a punch, while the overall simplicity does push scientific prowess to center stage. Images showing a different side of marine biology splash across the site look pulled together and representative of a contemporary scientific brand.
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