We always recommend responsive design because it responds to the user’s behavior and environment based on screen size, platform, and orientation. The practice includes a mix of flexible grids and layouts, intelligent use of images, and CSS media queries. We believe that when a user switches from a laptop to an iPad, the website should automatically change to accommodate resolution, image size, and scripting capabilities. The settings on the user’s device must also be considered; for example, if they have a VPN service on their iPad, the website should not block the user from accessing the page.
All our website designs have the technology to automatically respond to the user’s preferences. This eradicates the need for a different design for each new device.
More than 50% of the Internet’s traffic comes from mobile users, so it’s essential to support users on the go. Besides, Google follows a mobile-first index, meaning the search engine primarily uses the mobile version of a web page for indexing and ranking purposes.
If a website is not responsive, Google modifies its ranking in search results. Unfortunately, that can lead to a lower ranking, pushing your site to page two of search results and away from your target audience.