eCommerce Design

Many elements combine to create a successful eCommerce platform for your clients. Brand positioning, UI, and UX are essential design elements for a seamless, intuitive online shopping and checkout process to maximize potential sales.

A Mobile-First Approach To eCommerce

Google puts so much importance on mobile that they index your website’s mobile version first. For that, at Regular Animal, we operate a mobile-first, always approach to planning and digital design. It considers the mobile user at every level. From product search to the checkout process, we make the mobile experience native and intuitive.

Ordering via phone can be a painful experience at the best of times. Allowing users to register using their Google or Facebook profiles can help alleviate having to fill out tedious registration forms. One-click purchasing using digital wallets removes the need to hunt for a credit card and enter all your information.

eCommerce cart abandonment rates have been rising year after year. To keep this worrying statistic down, you must ensure your eCommerce checkout process is as simple as possible, especially for mobile users.

Amazon Pay, Apple Pay, PayPal, One-Touch, and Visa Checkout are just a few services that allow visitors to your eCommerce website to check out and pay with minimal fuss.

A Personalized eCommerce Experience

Traditionally, eCommerce websites used generic upselling and related products to generate additional sales. While useful, the practice treated all visitors to your eCommerce store equally and assumed they had similar buying interests. 

Regular Animal modernizes eCommerce development to display personalized product recommendations based on the individual customer’s own unique reactions at different data points. These data points typically include:

• Search Queries: Recommend products based on what a customer has previously been searching for
• Purchase History: Recommend products based on a customer’s past purchases
• Customer Segments: Use purchase histories of customers with similar demographics to recommend related products
• Shopping Cart: Recommend products based on the current contents of a customer’s cart or wishlist
• Social Behavior: Recommend products based on product rating, shares, and likes
• Localization: Suggest relevant products based on local and regional considerations

By creating a smart eCommerce system and building a picture of each customer, we can look to match products more accurately that individuals are more likely to be interested in and purchase.

The Right eCommerce Platform For Your Users

Many web design agencies exclusively use one eCommerce platform. At Regular Animal, we do not believe in the one shoe fits all philosophy. By understanding your core objectives, need for growth, back-office, and customer engagement needs, we can recommend a platform that will meet your actual and future requirements.

We’re just as happy working with Shopify, WooCommerce, and Magento as we are building a bespoke enterprise eCommerce solution specific to your requirements. By choosing the right eCommerce platform from the start, you can save a lot of headaches further down the track.