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Information Architecture

Position Content Where Users Can Find It

Websites and web applications are more successful when users can quickly and easily find the information that’s relevant to them. Through information architecture development, we can ensure your site or app will help users complete their tasks on any device.

At Regular Animal, we believe the user experience should determine a website’s architecture. Our team can provide the insight required to help you plan and organize your web pages in a logical structure.

Well-structured information architecture produces websites with smooth user experiences. They position content in the right places, have simple navigation, and clearly explain available options.

  • Puts content in a logical place
  • Illustrates content need and responsibility
  • Defines the navigational structure and website boundaries
  • Helps with terminology
  • Allows for future needs
  • Gets business buy-in

Investigating, creating, and agreeing on information architecture helps those involved prioritize user and organizational needs.

Information architecture and content strategy work hand-in-hand to produce sound, findable content driven by organizational goals and the needs of the people using the website.

  1. Understand the available user and customer research that directs the website’s users and tasks. This may include user personas, user experience journeys, card sorting, experience mapping, and more.
  2. Map out an information architecture that enhances access to your content and ensures relevancy and usefulness.
  3. Test the information architecture through reverse card sorting with real users and iterate the information architecture as required.
  4. Translate the information architecture for various formats and experiences, including desktop, tablet, and mobile.

Our research-based, user-oriented approach to information architecture development means that you’ll get the following:

  • A collaborative  process that ensures customer and end-user input is integrated into the information architecture development
  • A responsive and scalable information architecture for your web design, portal, or app development
  • Early buy-in from stakeholders on your information hierarchy as you go into the interaction design phase

Related Services

→ Digital Design. Our SEO-centered and responsive digital design ensures your design looks good and ranks well in search results.

App Development. We’re willing to challenge traditional boundaries, from newer buzzwords like AR/VR to old-fashioned mobile app development services.

eCommerce. Mobile-first approach to planning and design. From product search to the checkout process, we make the shopping experience native and intuitive.

UX / UI Design. Our user-centered design process eliminates frustration, optimizes digital investments, and increases the value you deliver to your audience.

Web Maintenance + Support. Custom website maintenance plans that help your organization deliver a fast, secure, and seamless online experience.

Web Design. Innovative websites that reflect your brand identity, improve conversion rates, and maximize revenue to help grow your business and achieve your goals.

Web Development. Complete web development capabilities, from creating a simple static single-page site to complex web-based internet applications.

Looking for a marketing agency to bring your ideas to life?

Regular Animal is a Miami-based creative agency dedicated to create content that makes exceptional brands shine. We bring your brand to life through Right Thoughts, Right Words, Right Actions™—inspiring branding, sleek graphic designuser-friendly websites, and compelling copywriting.

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