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September 2022

This month’s Animal Feed is filled with the best and worst of AW22 fashion, the rise of niche culture, forgotten oil ads, and men of the month Yvon Chouinard and Coolio, who once said: “Life is too short to not have fun; we are only here for a short time compared to the sun and the moon and all that.”

13 of the Best Fashion Campaigns from the New Season. From Matthieu Blazy’s first campaign as the creative director of Bottega Veneta to Chlöe Sevigny and Dominic Fike for Calvin Klein; here are some of the best campaigns from the AW22 season (sadly, no art direction by Regular Animal). AnOther

The People’s Republic of Shein. Shein continues its rise with American shoppers, who don’t mind the controversies. NYTimes

The Rise of Niche Culture and How It Defines A Generation. Unlike previous generations, Gen Z no longer cares about fitting in with the masses or adhering to the status quo. Instead, they seek a deep understanding of who they are to connect with others. Decode Magazine

The Forgotten Oil Ads that told Us Climate Change Was Nothing. Since the 80s, fossil fuel firms have run ads touting climate denial messages—many of which they’d now like us to forget, so here’s a recap. The Guardian

Yvon Chouinard Is Giving His Company Away in Pledge to Fight Climate Change. He’s inspired us to join 1% for the Planet. And you? WSJ

EXTRA. Think twice about working for a climate villain. Doggi Parton. Hot Girl Walks. Music theory cheat sheet. Super-friends. Patterns of life. Dries Depoorter is using open cameras and AI to find how an Instagram photo is taken. Loab, the AI woman haunting the internet. Visit Arkive, a decentralized museum curated by its members. Purring is a love language no human can speak.

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