With the rise of digital and social media, it’s now possible for brands to establish their presence more quickly, economically, and extensively than ever before.
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Gen Z accounts for a 40% of the nation’s consumers which means that Gen Z will define the marketplace for the next decade. Is your brand ready?
Brand partnerships, when executed correctly, can generate buzz, extend reach, and mutually benefit both parties involved. But what does it take to forge a successful brand partnership?
From the glitzy billboards you pass by on the freeway to the sleek website interfaces you click through every day, creative agencies are the invisible architects of the visual and digital landscapes we inhabit.
How Tik Tok ate the internet, the latest in the luxury pet market, an always-fitting sprayed dress, the laissez-faire Instagram aesthetic, mullets, and Angela Lansbury.
The best and worst of AW22 fashion, the rise of niche culture, forgotten oil ads, and men of the month Yvon Chouinard and Coolio.
Branding trends persist throughout time. With that in mind, we’ve compiled eight trends impacting brand identity design in 2022.
Emerging mindsets are changing the conversation on sustainable marketing. Brands need to find ways to engage with these new consumers.
Non-playable character syndrome, TikTok audio memes, greenwashing, and the wrong way to develop a brand identity with Gen Z in mind.
Gen Z accounts for a 40% of the nation’s consumers which means that Gen Z will define the marketplace for the next decade. Is your brand ready?
