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REGULAR

ANIMAL

Tone of Voice

Holding a Mirror Up to Your Brand

Regular Animal will help you develop your voice and your tone of voice. An authentic, consistent brand voice is vital to building and maintaining trust in your brand—you can win with your voice alone.

A brand’s tone of voice is to copywriting what logo, color, and fonts are to branding. Done well, your verbal identity will set you on the road to branding success.

Developing an authentic tone of voice starts with a discovery phase where we get under the skin of your business, competitors, and content. We’ll help you see your brand’s vision, mission, and values by giving you an in-depth overview of your business. We’ll also highlight opportunities for you to stand out and define your position in the market. And for this, our creative vision comes into its own.

To help you create your tone of voice, we will lead your key people through a series of interactive exercises tailored to you. We’ll get you thinking about your brand personality and challenge perspectives on the impact of language. This stakeholder-driven approach achieves the most authentic brand language. One that is a true reflection of the way you work and that comes naturally to your team when it is time to implement it.

Finding your new voice is not the end goal. Our linguists will help you speak your language fluently. We’ll find the words encapsulating your personality and bring them to life in guidelines and messaging frameworks — even the most skilled writer needs direction to get your voice spot on. And using our practical guidelines, anyone in your team can turn their everyday writing into on-brand work.

Related Services

Branding. We unfold brands into rich identities, custom-built websites, and experiences that excite, entertain, and engage.

Identity Systems. Responsive identity systems that strike the right balance between the need for consistency and instant recognition.

Brand Messaging. Aligning tone of voice to brand strategy, we will determine whether you shout, whisper, or waffle.

Brand Naming. From brand naming, product and service naming, along with sub-brand, ingredient, and initiative naming. We can name anything.

Rebranding. Our holistic approach to each rebranding project provides a clear understanding of the rebranding strategy and design.

Logo Design. Flexible and meaningful brand identities and strategic logos that communicate your organization’s story.

Looking for a marketing agency to bring your ideas to life?

Regular Animal is a Miami-based creative agency dedicated to create content that makes exceptional brands shine. We bring your brand to life through Right Thoughts, Right Words, Right Actions™—inspiring branding, sleek graphic designuser-friendly websites, and compelling copywriting.

Enough about us. Let’s talk about you.

No matter what you’re thinking about—big or small—we’re ready to talk.

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