Skip to main content

REGULAR

ANIMAL

We’re here to help you create a robust brand identity that truly represents your business. Our pricing packages are designed to meet the needs and budgets of businesses of all sizes, so whether you’re just starting out or looking to refresh your existing brand, we’ve got you covered.

BRAND DISCOVERY

A stand-alone consultation with you and your team to define how your brand should look and sound like. We’ll explore your mission, vision, goals, audience, how you want them to feel, your organization’s personality, what makes you unique, and more. The resulting brief is a summary that will keep you focused and guide your brand’s design and messaging.

This step is an essential part of every brand identity project. You can take the brief and run with it, or if you’d like to move forward with us, this cost will be applied to your project.

KICKOFF INTERVIEW

A video meeting and workshop. Bring a coffee (or your favorite drink), and we’ll review questions and exercises together.

WRITTEN BRIEF

After the interview, you’ll receive a written brief capturing the insights we uncover. This brief is a compass to guide your organization and your branding.

$1,000. Let's do this!

LOGO PACKAGE

You already have defined your brand colors, fonts, and visual style and want to keep them, but you need a more fitting, polished, better-crafted logo to represent your brand.

BRAND DISCOVERY

Every project starts by defining your brand. This work includes an interview and exercises to find the heart of your brand so that we can translate it into designs.

LOGO DESIGN

We’ll design a flexible and meaningful logo that communicates your organization’s story. Starting from a visual research, we’ll sketch and refine ideas until we have the best logo concept. Your final set of files will have secondary logos in vertical or horizontal formats, if needed, for print and web.

MINI STYLE GUIDE

We’ll also create a 1-2 page logo usage guide with specs for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. The guide includes Pantone, CMYK, RGB, and hexadecimal codes.

$8,000. Let's do this!

BRAND IDENTITY PACKAGE

A brand identity package is ideal for starting from scratch or evolving your organization’s branding. You want to distill the essence of your organization into a look and feel. Therefore, you need a toolkit of visual elements and guidelines for how to use them.

BRAND DISCOVERY

Every project starts by defining your brand. This work includes an interview and exercises to find the heart of your brand so that we can translate it into designs.

LOGO DESIGN

We’ll design a flexible and meaningful logo that communicates your organization’s story. Starting from a visual research, we’ll sketch and refine ideas until we have the best logo concept. Your final set of files will have secondary logos in vertical or horizontal formats, if needed, for print and web.

COLOR PALETTE

Specifications for the colors in your logo, plus a secondary palette. Pantone, CMYK, RGB, and hexadecimal codes are provided.

FONT SELECTION

Recommendations for brand fonts, with examples of how to use them together.

VISUAL IDENTITY

We create vibrant brand identities flexing and testing the building blocks of the brand: logo, fonts, colors, imagery, photography, illustrations, patterns, letterings, and anything that touches your creative design. These ingredients will be applied to mock layouts to show how they should be used.

BRAND IDENTITY MANUAL

A comprehensive set of visual guidelines that describes the elements of your brand. Your team can use it to create consistent materials going forward. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and other elements that make your brand unique.

$16,000. Let's do this!

CUSTOM PACKAGE

Besides the Identity Package, you’ll likely need marketing pieces with your new identity applied. If you have an in-house designer, they can reference your brand style guide (created in the Identity Package) when making these. Or we can design them for you since we’ll already know your brand inside and out. Popular items include:

  • Brand naming
  • Business cards, letterhead, and envelopes
  • Brochures and infographics
  • Signage
  • Packaging
  • Iconography
  • Illustrations
  • Brand swag (t-shirts, stickers, coffee mugs, water bottles, pens, and other fun stuff)  

Not every business needs every item. After we talk, we can create a Custom Package proposal that includes the Identity Package and the exact marketing pieces you need.

$17,000 — $30,000. Let's do this!

brand identity services miami
brand identity services
miami brand identity services

Work